Privacy Policy

1. Introduction
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase at apluf.com ("the Site").

2. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, and payment information. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

3. How Do We Use Your Personal Information?
We generally use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally, to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

4. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

5. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.

6. Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. Changes
We may update this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal, or regulatory reasons.